Taking it to the next level!
Ping.fm
If you’re always on the run, you may not have time to sit down at a computer and update your page every day or two. Did you know that you can update your page status from your phone? Using a service like Ping.fm, you can send a text message or email that will automatically post to your page. While Facebook does already have a similar integrated feature, Ping.fm allows you to post the same thing to several different places, such as twitter, MySpace, other social networks, a blog, etc. You can send updates, and sometimes pictures from the web, your phone, your chat software, or an email.
Import your blog automatically
If you already have a blog, or podcast, you can set your Facebook page up to automatically import it, and post it as a note. To set it up, click on Edit Page in the left hand column, and then click the pencil icon under the Notes section, and select Edit. You will then be taken to the Notes section, and will see a link on the right-hand side that says Import Blog. This will take you to a place where you can paste the link from your blog. Once you’ve done this, you will be able to preview the import, and confirm that it is correct. From then on, your blog will automatically be imported soon after each new post.
Promote your Facebook Page
You can add a badge to your website that advertises your Facebook page, and gives people the ability to immediately become a fan. You could also add a link to your email signature.
Do you want to expand your fan base faster, across a larger area? Then you may consider using Facebook’s paid ad program. Your ads will then show up in the right-hand column of Facebook pages. Cost is based on the number of clicks, and you will have access to stats showing the number of clicks and ad impressions.
Add Applications to your Page
http://www.facebook.com/apps/directory.php#/apps/directory.php?app_type=0&category=100
This is a list of business applications that you could add to your Page, to extend it’s functionality. The sky is the limit when it comes to applications. Just make sure that the applications you use actually add something to your customers experience, not just used for the sake of adding it, or because of it’s “coolness” index!
I hope this series has helped you to see how easy, and useful a Facebook fan page can be for your business. For more help and up-to-date information, be sure to visit Facebook’s own help section. Jump in and get started today!