Best Practices
So how can you get the most out of the time you spend maintaining your page? Read on!
Consistency
It’s really easy to create a page, but for real results from your page, it’s important to be consistent when adding information. This way you are keeping people engaged, and demonstrating trust with your customers. Simply becoming the latest flash in the pan, doesn’t benefit anybody.
Don’t spam
Facebook offers all sorts of exciting ways for businesses, large or small, to connect with their customers. Getting the most out of your page is all about finding ways to help your clients, not simply annoying them with announcements, and gimmicky sales. Nothing is more annoying than a greedy self-centered business spamming our personal profiles.
Connecting vs Marketing
While Facebook can be a great benefit to your business, you shouldn’t see it as simply a marketing tool. You see, the benefit to your business comes from creating loyalty with your customers. When you focus on connecting with your customers by asking for feedback, and showing a more personal side to your business, your clients will appreciate it, and develop more trust with your company. These days, a trustworthy company that cares about it’s customers is valued more by consumers than businesses which simply try to compete financially within a given market. If you’re focused on providing the best for your customers, then Facebook will be great for you. If the money is all that matters at the end of the day, then go market on QVC, and stay away from Facebook. Remember, you can’t fake sincerity! Your customers will know.
Practical Suggestions:
- Start a discussion by asking for feedback on a new product or service idea. (Some companies spend a fortune on focus groups, while you can find out for free directly from your customers!)
- Post pictures of your team, products, office location, or even equipment. Pictures are worth a thousand words, and nothing will help potential clients feel like they know you than a well thought out gallery of pictures related to your business.
- Share links, videos, and news related to your industry. People like to know that you’re staying current in your industry, and that you are actually interested in your field.
- Share tips related to your business that actually help your customers, e.g., how to select a product for quality, a tutorial, or a product review.
That’s all for now. Stay tuned for Part 3 on Friday!