I’ve been getting ALOT of questions recently about Google Adwords, how it works, and how to optimize results. This video from Google helps to demystify why ads show up, and what some of the factors are for getting good ranking.(hint: there’s more to it than paying enough money!) Enjoy!
There’s two approaches to marketing. Conventional vs Common-Sense.
A conventional marketing plan probably sounds alot like this:
“In an effort to promote brand-awareness within a cross-section of your target demographic, and increase your monetization potential, it is recommended that you leverage your self-contained locomotive capabilities to establish your physical presence within the center of the highest density [...]
Taking it to the next level!
Ping.fm
If you’re always on the run, you may not have time to sit down at a computer and update your page every day or two. Did you know that you can update your page status from your phone? Using a service like Ping.fm, you can send a text message or [...]
Best Practices
So how can you get the most out of the time you spend maintaining your page? Read on!
Consistency
It’s really easy to create a page, but for real results from your page, it’s important to be consistent when adding information. This way you are keeping people engaged, and demonstrating trust with your customers. Simply becoming [...]
Part 1. Getting Started
Why should you have a Facebook page for your business?
Simple! Much of the web is based on a ‘pull’ method. You are constantly trying to pull people to your website, for information, pictures, sales, etc. Facebook allows you to “push” updates to where people are already spending much of their time, and [...]
Figure 1. Traditional Web Browsing
Let’s say you want to keep up with all the new information on many different sites, but you don’t have the time to go visit each one of them every day. Figure 1 diagrams the problem.
The solution? RSS of course!
RSS allows you to go to one site(called a reader) that pulls [...]
Quality content for website, print, and advertising is a scarce resource. Content is often created as an afterthought, with little regard for quality. Many avoid it, even fear it, because they don’t consider themselves good at grammar. But what if I were to tell you that good content could be created without a dictionary, and without being able to identify a past participle? (Actually, a past participle is defined as job security for English teachers!).
Your typical business website serves 4 different functions: Virtual Office, Expanded Services, Enhanced Marketing, and Efficient Services. Let’s take a look at each of these in greater depth.
Virtual Office
Your website provides your potential customers with a first impression of your business, similar to them actually coming to your place of business for the first time. [...]
Planning is the key to any successful venture, and e-commerce is no exception. This article will look at some of the key areas to plan for when getting into e-commerce. These areas include marketing, maintenance, shipping, and payment gateways. Naturally, this is not a comprehensive planning guide; just some ideas, and questions to get you started towards a good digital business plan.
So you want to build an E-store? Congratulations! Getting into online sales can be a rewarding and profitable experience. This article will look at the pro’s and con’s of starting and maintaining your own online store. First, we’ll look at some popular misconceptions about online stores. Then in Part 2, we’ll look at the planning stages, and budget considerations for an online store. We’ll also see some of the day to day maintenance that an online store typically incurs.
Every website I create follows the same general process from consultation to finished site. Knowing what to expect throughout the process can ensure a shorter time from concept to production, and a better overall experience for everyone involved.
I often get asked for estimates on how much a website costs. Although a fair and innocent question, the number of variables that determine the cost of a site can make it a somewhat complex question.
It is important when looking at the value of a website, to not equate the size of the site with [...]
Grower’s Solution is an e-commerce retail site specializing in providing greenhouses and greenhouse products. Starting from humble beginnings nearly five years ago, Grower’s has blossomed into a premier solution for all things gardening, and seasonal. Currently moving in excess of a million dollars in products a year, they had a growing need for a comprehensive site upgrade.